Listing Courtesy of LONG AND FOSTER-BETHANY
The number of households belonging to older adults is on the rise across the nation, and (let’s face it) the homes themselves aren’t getting any younger. So states the Harvard University's Joint Center for Housing Studies' Housing Perspectives (JCHS), which recently published the projection that, if true, makes it likely that Bethany Beach home remodeling activity will spike in the coming years.
Abbe Will, research analyst for JCHS drew this conclusion:
"Since much of the housing stock is currently ill-equipped with even basic accessibility features, older homeowners aging in place will need to invest in retrofitting their homes in order to age comfortably and safely.” In other words, even for homes which remain in their owners’ hands, home remodeling activity could grow markedly.
Home remodeling is no minor industry. Home improvement expenditures by older homeowners already topped $90 billion in 2013—making it a significant economic contributor. Now the JCHS projects that it could surge by an extra $17 billion annually over the next three years. Welcome news indeed for the construction and design industries, who had been in the doldrums until recently.
But what does this mean for Bethany Beach homeowners who plan to sell in the near future? When considering a remodel, if you want your home to attract potential older buyers, consider the innovations modern designs have made for individuals in that demographic group. That will be the competition.
JCHS's analysis notes, "… not even a third of (existing) homes have what could be considered basic accessibility features, such as a no-step entry and bedroom and full bathroom on the entry level.” Both young and old can appreciate other features, as well. Wider hallways in a kitchen remodel is one example. Another is bathrooms showers with ‘edgeless’ design, which holds appeal both to Millennial buyers (for the sleek, modern look) and to seniors with limited movement. A bedroom on the main level that can readily be converted to a master if needed can be attractive to older homeowners—and also to anyone looking for a guest or au-pair suite. Investing wisely by thinking long-term when it comes to home remodeling plans is part of strategic home ownership. If you are considering selling your Bethany Beach home at some point, it doesn’t hurt to inform yourself about forward-looking trends.
Wondering what today’s buyers are looking for? I’m here to help with all your Bethany Beach real estate-related concerns: call me anytime this summer! Call/Text me Russell Stucki at (302) 228-7871, email me at email@example.com, visit more listings at www.beachrealestatemarket.com.
Today’s Delaware listings represent a gigantic leap forward in terms of market efficiency. It’s hard to imagine a speedier and more convenient way for prospective home buyers to examine the array of Delaware properties currently being offered. For the sellers, too, the Delaware listings provide a matchless system for examining the neighborhood competition. In a matter of minutes, homeowners can make certain that their offering is positioned in line with what the current market supports.
The Delaware listings are also extremely fair in how local homes for sale are presented. On most sites, properties are given the same amount of space in blocks that are scrupulously identical. Since every property is shown using the same format, it’s extremely even-handed— From the real estate marketer’s point of view, that quality also makes it extremely annoying.
The thing is, the very last thing in the world a marketer looks for is fairness and even-handedness in presentation. A major tool for any marketer is the use of superior graphics and design to make their product stand out from the competition. In Delaware real estate terms, the last thing a marketer seeks to produce is a presentation that’s exactly the same as everybody else’s. But there’s little choice. Since the Delaware listings are far-and-away the leading funnel through which first contact with potential buyers is made, the cookie-cutter uniformity of the Delaware listing formats are a hurdle that has to be overcome.
One of the factors that marketing experts strive to identify is sometimes called the “X-factor.” As was true on the X-Factor TV reality show, it refers to an elusive quality or feature that makes one thing stand out from other similar competitors. When it comes to real estate, a prime objective is memorability. When there are many listings, it becomes all too easy for a property to get lost in the shuffle. But if a house is lucky enough to be architecturally unique, its X-factor can simply be its signature glamor photo: the “curb appeal” shot. Even if every listing is restricted to a same-size slot, if the shot is sufficiently eye-catching, the house will be a standout, and the marketing challenge will be met.
The technical details (asking price, number of bedrooms and baths; square footage, lot size, mechanicals, etc.) may add up to a magnificent value story, but since there can be other offerings with similar features, that may not help overcome the even-handedness of the listing format. What’s left is the descriptive language—the short blurb that becomes the one other opportunity to present an X factor that will stick in prospects’ minds. A good example might be a phrase that introduces a sociability factor, like “great for entertaining!” Others may describe unique views or the convenience of a prime central neighborhood location.
Making the most of the messaging opportunities possible with each of the many different electronic and other media is decisive in today’s real estate marketplace. When it’s time to add your property to the Delaware listings, I hope you’ll give me a call to discuss creating the marketing approach that gets your job done! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.