Listing Courtesy of LONG AND FOSTER-BETHANY
When you are selling your Bethany Beach luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Bethany Beach real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Bethany Beach luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Bethany Beach luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Bethany Beach home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
Why it is that we’re drawn to “Top 10” lists in general is a matter we can leave to the psychologists. Suffice it to say that the lists are a staple on the super market tabloids and they’re all over the web. I admit they get more than their share of my own attention, even when my curiosity about a list’s subject matter is negligible. It’s probably because they’re quick to skim through and agree or disagree with…
Since they are so pervasive, it occurred to me that there might be something to learn if we could determine which ones that deal with real estate topics get the most attention. Bethany Beach real estate didn’t have its own Sussex County - focused Top 10 real estate lists—but for the whole country, I guessed there could be hundreds (there were).
There turned out to be a lot of ads mixed in with the ones that were legitimate; but after 15 or so minutes of deep internet research, here’s what registers as—
The Top 10 Top 10 Real Estate Lists
(Out of deference to the now-retired David Letterman, they’re presented in reverse order):
#10. Top 10 Choices for a Rental Apartment with Pool in NYC
#9. Top 10 Real Estate Terms Everybody Should Know
#8. Another Top-10 List—Best (and Worst) Cities for Real Residential Estate [sic]
#7. Top 10 Real Estate Traps (fyi, Number 10 is ‘Bad Laws’)
#6. TopTenRealEstateDeals (it’s actually a website, so no spaces between words)
#5. Top 10 Real Estate Trends
#4. Top 10 Real Estate Myths
#3. Top 10 Real Estate Markets to Watch in 2016
#2. Various Top 10 Real Estate Lists [honest, that’s the name of a list!]
#1. Top 10 Celebrity & Spectacular Homes
Number 1 won’t come as a surprise to many here in Bethany Beach —who can resist an invitation to take a peek at spectacular celebrity homes?
Closer to our home, we have some pretty spectacular properties on the market right now (you can find them here on my site). Interested? Give me a call for a closer look! Call/Text me Russell Stucki at (302) 228-7871, email me at firstname.lastname@example.org, visit more listings at www.beachrealestatemarket.com.