Listing Courtesy of NEXTRE INC-L
When you are selling your Lewes luxury home, you are marketing to a narrow niche of the home-buying public. They’re high-end customers, certain to be very smart, business-savvy—and they will know their own mind. They will be hunting for value, of course, because the asking price warrants it. But they will also be looking for a property that has elements that are unique—that appeal to buyers who hope to find a residence not duplicated elsewhere.
Because of that characteristic of the market, there can be no one-size-fits-all, cookie-cutter approach that will be uniformly effective as a sales approach. There are, however, a few hallmarks that the most successful Realtors® have discovered are shared by the most appealing luxury homes. They boil down to value, exclusivity…and to story-telling.
The exposure element is the more straightforward. It used to be that the only important element was to be had in print media: magazine, newspaper, brochure and flyer. Still important, today the much wider reach is had through internet and social media. Like all Lewes real estate prospects, buyers interested in the current crop of luxury homes are most likely to investigate using at least some online research before scheduling an in-person visit. And what they experience on the web will be influential in how eager they will be to make time for that visit.
It goes without saying that for every Lewes luxury home web presentation, the quality of the imagery has to be first-rate—Professional real estate photographers do more than highlight key room features shot from eye-pleasing angles. The best know how to paint with light—to shape viewer experience by selecting the time of day and color of light and shadow that will convey mood. Sometimes a true online video tour, complete with well-produced music and narration tracks, can also be the most effective tool—as long as the online viewing experience is brief, intuitive and easy to navigate. But no matter which medium and format is pressed into service, the goal is always to create a viewer experience that is unique and memorable.
And it should have a story.
That ‘story’ could be anything from an interesting history to a setting or view that is, literally, unique. It can be an overpowering constellation of luxury home features, or a history of owners that includes prominent community or cultural luminaries. It can be standout architectural innovations, landscaping worthy of a Homes and Gardens centerfold, or a layout that just happens to be perfectly well-matched to a particular client’s family—any and all can qualify. The single indispensable part of the mix is that the property’s unique character comprises a story worth retelling. It’s human nature, after all every Lewes luxury home buyer, whether they realize it or not, would like to be able to tell friends and colleagues about their new luxury home!
If you have an Lewes home with its own luxury story waiting to be told—or if you’re in the hunt for one—I hope you will give me a call!
This year, all signs point to Sussex County real estate market being a sizzling hot one. For anyone who will be selling a property soon, it’s time to take stock of the factors that will influence how attractive (and competitive) their offering will turn out to be,
Always near the top of the list is, of course, location: location as geography (how close it is to Sussex County’s key shopping, parks and recreation areas) and location as setting (how desirable is the surrounding neighborhood).
And when it comes to location, a stubborn fact of life is that selling a property in a rundown neighborhood can be a real challenge. Sometimes, neglectful neighbors can be the problem. According to the President of the Appraisal Institute, a property with an overgrown yard or peeling paint can readily reduce a neighbor’s sale price by 5%-10%. In run-down neighborhoods where foreclosures are common or crime levels are high, selling a local property for what would be an otherwise reasonable price can be all but impossible. Even so, there are some steps that can be taken.
Establish a preferred route…
Most marginal neighborhoods are a mix of unsightly and good areas. To insure that potential buyers are first aware of the positive elements in your neighborhood, be sure you and your agent are on the same page for providing the most attractive route to reach your property. Sooner or later any future buyer will certainly be exposed to the less desirable blocks—but that first impression should be the best it can be.
…avoid overspending on improvements…
When selling a property in a bad neighborhood, it’s always tempting to compensate by spending on renovations. But perspective should come into play: there is likely to be an upward limit that any house in a challenging neighborhood can sell for. By not overspending on improvements, wise sellers maximize their flexibility when it comes to negotiating price.
…even tidy up a neighboring property!
The thought of taking responsibility for a neighboring property is hardly appealing. It’s not your fault that they have let their yard become overgrown or allowed their front fence to be peeling paint. But if you judge that a relatively simple amount of effort will greatly improve a neighboring property’s appearance, consider telling the neighbor that you will be selling a property and wonder if you could give them a hand with their yard. If you are tactful enough, some neighbors will even volunteer to solve the problem themselves.
Selling a Sussex County property in a less-than-stellar neighborhood is undeniably a challenge. The key is to fix the things that you can while avoiding overspending on improvements. Often selling a property in a run-down neighborhood comes down to a question of price: determining that in advance can make the best outcome most likely.
Thinking of buying or selling soon? Call/text 302-228-7871 or email me, Russell Stucki, REALTOR ® of Beach Real Estate Market to provide detailed information on Delaware homes for sale, investment and commercial properties, luxury and waterfront homes, condos/townhomes, new construction, lots and land, farms and equestrian properties located in but not limited to Bethany, Bethel, Bridgeville, Dagsboro, Delmar, Ellendale, Fenwick Island, Frankford, Georgetown, Greenwood, Harbeson, Laurel, Lewes, Lincoln, Milford, Millsboro, Millville, Milton, Ocean View, Rehoboth Beach, Seaford, Selbyville, Delaware.