Listing Courtesy of JACK LINGO REHOBOTH
In North Bethany real estate as in many other businesses, successfully drawing the public’s attention, then communicating value, are what separate can-do practitioners from the pack. It’s pigeonholed under "marketing" instead of "selling" because the latter sounds more like a one-on-one activity, whereas "marketing" depicts the kind of effort that goes out to the world at large.
The past couple of decades have produced sea changes in the way Sussex County real estate brokers and agents need to approach their marketing approach. It’s not just the way all the advertising and communications media have been transformed; it’s also the expectations of the people they are intended to reach—the buyers. When a homeowner intends to put his home up for sale, one way to insure success is to be aware of the elements that make up any marketing plan designed to take advantage of today’s 2015 North Bethany real estate marketplace.
Technology is at the forefront of good marketing, and today’s Realtors® can choose to put it to their clients’ advantage. A responsive website, striking visuals, good content, and specific details to accompany their business cards, brochures, and other traditional marketing materials build more than their own brand—they launch every client’s North Bethany real estate listing across the virtual Universe!
Today’s real estate market rewards creativity more than was hitherto the norm. Because the web has made so much information so accessible, having a knack for standing apart from the crowd is more important than ever. Using techniques to attract attention is the first step in guaranteeing marketing success, so understanding search engine optimization (and using that knowledge regularly) is vital. In fact, it’s one of the reasons I make sure to post this blog regularly!
A social media presence is a must for anyone conducting real estate in North Bethany—and it just so happens that it’s the perfect venue for Realtors® to shine. It’s a very personal (well, not quite an in-the-flesh handshake—but as personal as electronics allow!) way to expand networks and engage people in a diverse cross section of prospective audiences.
Using electronic and social media is part of the story, but monitoring their effectiveness ("the metrics") is a necessity to track how well they are working. By tracking this information and using the results to take advantage of what works best, every North Bethany real estate client shares in maximizing their listing’s exposure.
Effective real estate marketing uses ongoing research—and the strategy and energetic tactics that reach out to take advantage of the whole spectrum of today’s communication resources. If you are thinking of listing your own home, I hope you’ll give me a call to see all that I can do for you!
The upheaval in global financial markets over the past few years may have been unnerving for almost everyone, but among the hardest-hit group was first time home buyers, in Sussex County and across the country. Many had to deal with the stress caused by an uncertain economy, the fallout on business and job security, and, more directly, a pronounced increase in the difficulty of securing mortgages.
The good news for Delaware first time home buyers is how the national situation has stabilized. It’s confirmed by the increase in the number of people interested in buying a home for the first time—which has climbed out of the slump. The latest NAR (National Association of Realtors®) annual Profile—a yearly report describing home buyers and sellers—shows that new entrants into the residential market accounted for 39%, just 1% shy of the pre-crash mark.
If you’re selling a Delaware home and have priced it attractively, it could pay to be mindful of this important segment of our market.
So just who are Delaware’s first time home buyers? That’s where the NAR report gives us some important clues. Three-quarters of first time buyers across the nation fall into the category of current tenants —those living in rented accommodations—with 18% still living with parents. As you’d expect, almost all (98%) of that segment hope to fund their purchase with a mortgage, with 81% preferring a fixed-rate loan. Some first time home buyers plan to use personal savings for the down payment, but many others plan to get help from family. (Sussex County home sellers take note: one possible incentive to make your listing stand out might be to include an offer to cover closing costs.)
Three-quarters of respondents were aged from 22-42. The single most common reason given for buying a home is to start a family (70%), and of those buying a home for the first time, 51% are married couples. With proportions like those, any home in a family-friendly area should benefit by pointing out attractions like local parks, playgrounds and superior schools.
Maybe the most interesting statistic in the report was that 28% of the first time home buyers were already making plans to move again within five years! It may follow that, at least in many cases, first time home buyers in Delaware may not want to deal with remodeling issues. Attracting them could be the final reason to bring your property into “move-in” condition.
Well thought-out marketing is the key to success with any listing, whether it’s catering to Delaware first time home buyers or to any other segment. If you are thinking of selling your own home, a call to me and a some preliminary groundwork on a marketing plan that will work for you is definitely in order!